Marketing
COURSE DESCRIPTION
This class is intended for advanced ESL students who are interested in the study of Marketing and who have a grammar foundation of at least Level 10. The course outlines the basic principles of Marketing and focuses on the related vocabulary necessary for operating within the marketing world. Beginning with a detailed look at the industry-specific vocabulary and idioms, the class progresses through various activities and tasks: product development, market research, and advertising. Through an examination of the Marketing Environment, Target Markets, Demographics, Research, Segmentation, Product Development, Distribution, and many other principles of Marketing, the students are given the opportunity to develop a new product and draft a Marketing Plan, which is then presented to the class. This innovative course provides opportunity for language acquisition while exploring highly marketable, creative skills that can be used in all areas of business and transferred to personal life.
Objectives
• Market Overview/Marketing Vocabulary and Idioms/Research and Presentation Skills
• Read Comprehension and Discussion/Brainstorming/Identifying Market Needs and Wants
• Segment the Market/Understanding Demographics/Market Research
• Develop the Marketing Plan/Utilising Focus Groups/Peer-editing Skills
• Make the Pitch – Final Presentation of Marketing Plan
Pre-requisite Level: 10+
Course Evaluation:
Attendance and Homework 15%
Participation 10%
Written Vocabulary /Idiom Assignment 10%
Innovative Product and Advertisement 15%
Final Presentation – Marketing Plan 50%
Course Materials: Current News Articles/Core Text/Vocabulary and Idiom Lists
PM Elective: 48 hrs
OUTLINE
WEEK 1
The Marketing Environment
SWOT Analysis/Case Study
Segmentation/Demographics
Developing a Product
WEEK 2
Distribution/Branding
The Marketing Mix/The 4 P’s
Types of Advertising
Marketing Plan Format
WEEK 3
Customer Satisfaction
The Competitive Edge
Focus Groups/Surveys
Competition/Retailing
WEEK 4
International Marketing
Welcome to Mc World – Effects of Globalization
Final Presentation
Evaluation of Marketing Plan
General English Courses
University Preparation Courses
Business English Courses
Special English Programs
|
© 2013 Vancouver English Centre
|
Last updated on Dec 07/11
at 12:13 PDT
|
|
|
|
|
|