Marketing
Study the key concepts and vocabulary used in marketing. Case studies are used. Discussion topics include: marketing strategies and entrepreneurship.
Study the key concepts and vocabulary used in the global economy. Discussion topics include: international trade, import/export, investing, and the stock and bond markets.
Course Highlights
- Acquire knowledge of basic marketing concepts and related vocabulary.
- Practice marketing vocabulary in a supervised communicative environment.
- Develop a marketing strategy and explain it in a group presentation.
Course Outline
Week One: What is Marketing?, Marketing Environment, Marketing Segmentation, or Marketing Zoo
Week Two: Market Research, Developing the Product, Pricing to Sell, Advertising, Public Relations
Week Three: Distribution, Retailing, Marketing on the Internet
Week Four: International Marketing, Visit to a Vancouver Marketing Firm, Marketing Plan Presentations, Assessment.
Course Materials
The teacher provides handouts, as well as the school textbook New International Business English You will review current literature, including The Battle for your Mind. We also use television commercials and documentaries.
Study Hours
15 hours per week
Term
4 weeks
Prerequisites
VEC Level 5A (Upper Intermediate).
Teachers
All VEC Teachers are university graduates with formal specialized TEFL / TESL training and experience teaching English.
OTHER COURSES
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Business English Courses
BC Economy.
Business Internship (BINT) - Morning Course.
Business Internship (BINT) - Afternoon Course.
Business English.
Grammar for Business Purposes.
International Economy.
Public Speaking.
Special English Programs
Academic Preparation Diploma Program.
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Nov 22/05
at 09:27 PDT